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Marketing Management Text and Cases

Quelch.J.A. Dolan.R.J. Kosnik.T.J.

Marketing Management Text and Cases - Irwin & Mc Graw Hill Book Company Inc London 1993 - 848p. ILL.,Cht.,Fig and Table

ISBN: 0-256-10955-9

Nat. Bib. No.: 6363

Subjects--Topical Terms:
Management & Public Relations

Universal Decimal Class. No.: 658.8 / MAR

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Marketing Management Text and Cases