Dwyer.F.R. Tanner.J.F. Business Marketing Connecting Strategy, Relationships, and Learning - Mc Graw Hill Book Company Inc New Delhi 1999 - 670p. ILL.,Cht.,Fig and Table ISBN: 0-256-22133-2 Nat. Bib. No.: 6369 Subjects--Topical Terms: Management & Public Relations Universal Decimal Class. No.: 658.8 / DWY