TY  - BOOK
AU  - Dwyer.F.R.
AU  - Tanner.J.F.
TI  - Business Marketing : Connecting Strategy, Relationships, and Learning
SN  - 0-256-22133-2
PY  - 1999///
CY  - Mc Graw Hill Book Company Inc
PB  - New Delhi
KW  - Management & Public Relations
ER  -