Quelch.J.A. Dolan.R.J. Kosnik.T.J. <br/><br/>
Marketing Management  Text and Cases 

 - Irwin & Mc Graw Hill Book Company Inc  London  1993 
 - 848p.  ILL.,Cht.,Fig and Table 
<br/><br/><label>ISBN: </label>0-256-10955-9 
<br/><br/><label>Nat. Bib. No.: </label>6363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & Public Relations
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / MAR