TY  - BOOK
AU  - Quelch.J.A.
AU  - Dolan.R.J.
AU  - Kosnik.T.J.
TI  - Marketing Management: Text and Cases
SN  - 0-256-10955-9
PY  - 1993///
CY  - Irwin & Mc Graw Hill Book Company Inc
PB  - London
KW  - Management & Public Relations
ER  -