Churchill.G.A. Peter.J.P. <br/><br/>
Marketing  Creating Value for Customers 

 - 2nd 
 - Irwin & Mc Graw Hill Book Company Inc  New York  1998 
 - 630p.  ILL.,Cht.,Fig and Table 
<br/><br/><label>ISBN: </label>0-07-236922-1 
<br/><br/><label>Nat. Bib. No.: </label>6405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & Public Relations
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / CHU