TY  - BOOK
AU  - Churchill.G.A.
AU  - Peter.J.P.
TI  - Marketing: Creating Value for Customers
SN  - 0-07-236922-1
PY  - 1998///
CY  - Irwin & Mc Graw Hill Book Company Inc
PB  - New York
KW  - Management & Public Relations
ER  -