Lancaster, G. Reynolds, P. <br/><br/>
Marketing 

 - Butterworth-Heinemann Ltd  London  1995 
 - 399p.  fig., Table 
<br/><br/><label>ISBN: </label>0-7506-2055-2 
<br/><br/><label>Nat. Bib. No.: </label>6205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management & Public Relations
<br/><br/><label>Universal Decimal Class. No.: </label>658.409  / LAN