000			00582nam a22002417a 4500
015			_a6349
020			_a0-07-018954-4
041			_a1
080			_a658.8 _bETZ
100			_aEtzel, M.J.
100			_aWalker, B.J.
100			_aStanton, W.J.
245			_aMarketing
250			_a11th
260			_aIrwin & McGraw - Hill _bNew york _c1997
300			_a624p. _bILL.,Cht.,Fig and Table
650			_aManagement & Public Relations
852			_a5R-5-1
999			_c4491 _d4491