000 00605nam a22002297a 4500
015 _a6405
020 _a0-07-236922-1
041 _a1
080 _a658.8
_bCHU
100 _aChurchill.G.A.
100 _aPeter.J.P.
245 _aMarketing
_bCreating Value for Customers
250 _a2nd
260 _aIrwin & Mc Graw Hill Book Company Inc
_bNew York
_c1998
300 _a630p.
_bILL.,Cht.,Fig and Table
650 _aManagement & Public Relations
852 _a5R-5-2
999 _c4570
_d4570