000 00524nam a22002177a 4500
015 _a6205
020 _a0-7506-2055-2
041 _a1
080 _a658.409
_bLAN
100 _aLancaster, G.
100 _aReynolds, P.
245 _aMarketing
260 _aButterworth-Heinemann Ltd
_bLondon
_c1995
300 _a399p.
_bfig., Table
650 _aManagement & Public Relations
852 _a5R-5-3
999 _c4637
_d4637